SMS PROMOTION AND MARKETING:
Over 90% of mobile SMS Marketing messages are read by recipients, generating average response rates of 15-30% or more. Break through advertising clutter using mobile Short Messaging Service marketing. This technique creates immediate results via SMS text message marketing to your target audience. Catch your clients at their cell phones. It reaches customers on the go, allowing them to get information, buy your product, enter contests or receive coupons instantaneously. Direct a targeted message blitz to your target audience to get more response for your money spent.
CUSTOMER RELATIONS MANAGEMENT
Keep existing customers loyal and build relationships. 141 SMS system can conveniently be used for bookings, orders, purchases and property listings etc. The message is instantly sent to your customers mobile phones. In fact, many are calling mobile the ultimate customer relationship marketing tool. The proof is in the pudding. In 2008, brands such as Coca-Cola, Pizza Hut, Harrahs Casino Chain, IKEA and even Barack Obama launched customer loyalty, rewards and CRM campaigns via the mobile channel.
CROSS MEDIA MARKETING
Minimal or no agency efforts are required to initiate a pilot or new campaign. Return on investment is much higher in comparison to other media types. Over 75% recall rates have been recorded. Improved commission & profit margins when compared to traditional advertising.SMS is great from a cost perspective and it delivers results
Brands are increasingly thinking of mobile not in terms of a oneoff campaign, but as a valuable tool for remarketing to and building an ongoing relationship with their customers.. In fact, many are calling mobile the ultimate customer relationship marketing tool. The proof is in the pudding. SMS is great from a cost perspective and it delivers results."
Marketing through sms messages has become the rage in the field of marketing technology. Given that every other person these days has a Mobile phone; marketers have come up with innovative ways to reach them. In this sms generation, it is extremely important to get your point across in a quick, short and relevant format and text messages provide the ideal means. SMS marketing is also effective in the sense that one must click and see the message before being able to delete it- the marketing campaign is already a success.
CUSTOMER CARE AND SERVICE
Customers demand quick response times and easy to use systems. With the 141 SMS system you can increase customer retention and satisfaction while reducing costs. Mobile messaging is a highly personal and effective way to inform and educate customers at the time and place where that communication is most helpful.
141 SMS utilizes the immediacy and interactivity of sms to improve customer service and support. Customers can obtain account information or order status from financial institutions and retailers. Busy consumers can be reminded of payment dates to avoid late fees and help improve enterprise days sales outstanding (DSO) metrics. The 141 sms system can be used for interactions such as alerts, order status, payment reminders, account information, transactions
and delivery notifications, in addition to services such as authorizing bill payment or getting information.
Keep employees informed of business meetings, events and use for incentive programs and staff promotions. Managers can send an sms to employees to invite them for business meetings, conferences etc. Communication between colleagues can be a problem in any corporation. Not all employees are always present at the office managers have meetings, sales persons meet customers, technical staff are busy at another desk, and so on. So when you need to contact a manager, or try to reach a sales person, you have to try to reach their mobile, which can be blocked, busy, or out of coverage.