Do not disturb popularly known as DND gives subscribers the freedom to choose what messages to receive from the various networks. The Nigerian telecommunication Industry with over 140 million subscribers is one of the largest wireless markets in the world. Many Nigerians suffer from the spam, unsolicited and fraudulent messages. With DND, the chances of receiving these spam, unsolicited and fraudulent messages has drastically reduced.
DND DO NOT DISTURB: WHY DID THE TELECOM SERVICE PROVIDERS IMPLEMENT IT?
All telecom service providers in Nigeria got a directive from the Nigeria Communication Commission, NCC to implement DND function into their system effective from 1st July 2016. NCC wants the mobile network subscriber to have the choice to choose what messages to get from the several telecom service providers. Following this instruction, the mobile network operators were given the mandate to dedicate a common Short Code (2442) which will enable subscribers to activate DND or deactivate it as the need arises. Nigerian Communications Commission (NCC), in a press release, said this is to guard subscribers from the irritation of unsolicited and fraudulent texts. The commission is very aware of the range of services offered through SMS, which comprise 1. Banking/Insurance/ Financial Products.
Consumer Goods and Automobiles
Communication/ Broadcasting/ Entertainment/ IT,
Tourism and leisure
Religion (Christianity, Islam, others) NCC directed the mobile network operators to provide the needed guidelines to enable their subscribers to subscribe to any service. Furthermore, highlighted that a when a customer SMS “STOP” to 2442 it should be a FULL DND and the subscriber should not receive any unsolicited message from the mobile network operators.
HOW TO ACTIVATE DND
TYPES OF DND
1.FULL DND SERVICE. This is when a mobile subscriber decides he or she does not want to receive any SMS service from any telecom service provider. To activate full DND text “STOP’ to 2442 to activate the full DND service.
2. THE PARTIAL DND SERVICE. This is when a mobile subscriber decides he or she wants to get a specific type of promotional or commercial communication. The individual will be selected and send a corresponding digit to 2442 to implement partial DND service.
Below are the various options for partial DND;
Text 1 to 2442 to receive Banking/Insurance/Financial
Text 2 to 2442 to receive Real Estate
Text 3 to 2442 to receive Education
Text 3 to 2442 to receive Education
Text 4 to 2442 to receive Health
Text 5 to 2442 to receive Consumer Goods and
Text 6 to 2442 to receive Communication,
Text 7 to 2442 to receive Tourism and Leisure
Text 8 to 2442 to receive Sport
Text 9 to 2442 to receive Religion
Text 10 to 2442 to receive information on new
products/services from the Service Provider
Text 11 to 2442 to receive News Alerts.
HOW TO CHECK YOUR DND STATUS
If you want to check your status DND, simply send “STATUS” to 2442. When you are not sure or need help, send HELP to 2442
HOW TO DEACTIVATE DND
When a subscriber wants to deactivate DND so that they can be received all the SMS messages. He or she will send ‘ALLOW” to 2442
PENALTY FOR DND VIOLATION
NCC is very strict with DND issues. They will allocate
a fine of N500, 000 to any telecom network provider that goes against the
Do-Not-Disturb (DND) instruction. They communicated this using various
BENEFITS OF DND
DND blocks unsolicited messages sent by those who illegally market fake products via telecommunication, those marketers could sometimes be fraudsters. Fraudsters send bulk messages to people because it is the easiest way to convey messages about their fake products or services. Therefore, the more awareness they create, the more people they dupe. With DND, their messages do not get to people, which decreases the number of people they dupe. People send unsolicited messages and the only way we can ignore those messages is by staying on DND, the Nigeria Communication Commission had to take up DND because of the loads of complaints they have been receiving from customers concerning unsolicited messages they receive.
HOW TO REMOVE YOUR NUMBER FROM DND
earlier stated, DND was put in place due to complaints from customers and this
is to protect them and secure their privacy but it is an option if one seeks to
opt out, what has been activated can be deactivated and there are codes
available for deactivation from DND. Here are the details for DND services from
the mobile network operators.
are two different routes available when one intends to send bulk SMS;
transactional route is the traditional route.
In order to send bulk SMS to DND numbers using the transactional route,
you need to deactivate said numbers from DND with the codes given above. It
takes 24 hours for a line to be opted out of DND, sometimes; it takes more. After
the numbers have been deactivated from DND, you can now send your messages
freely to those numbers.
The Promotional route is rarely used; companies registered under the Corporate Affairs Commission, for example, banks, use it. To use this route, you are to submit your CAC documents, sender ID you intend to use and your message content to the platform you are patronizing, this process will enable you to send messages to numbers both on DND and those not on DND without opting them out.
We hope you find this helps.
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