DND: DO NOT DISTURB GUIDELINE

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DND: DO NOT DISTURB GUIDELINE

DND: DO NOT DISTURB

DND do not disturb
DND do not disturb

Do not disturb popularly known as DND gives subscribers the freedom to choose what messages to receive from the various networks. The Nigerian telecommunication Industry with over 140 million subscribers is one of the largest wireless markets in the world. Many Nigerians suffer from the spam, unsolicited and fraudulent messages. With DND, the chances of receiving these spam, unsolicited and fraudulent messages has drastically reduced.


DND DO NOT DISTURB: WHY DID THE TELECOM SERVICE PROVIDERS IMPLEMENT IT?

All telecom service providers in Nigeria got a directive from the Nigeria Communication Commission, NCC to implement DND function into their system effective from 1st July 2016.
NCC wants the mobile network subscriber to have the choice to choose what messages to get from the several telecom service providers. Following this instruction, the mobile network operators were given the mandate to dedicate a common Short Code (2442) which will enable subscribers to activate DND or deactivate it as the need arises.
Nigerian Communications Commission (NCC), in a press release, said this is to guard subscribers from the irritation of unsolicited and fraudulent texts.
The commission is very aware of the range of services offered through SMS, which comprise 1. Banking/Insurance/ Financial Products.

  1. Real Estate
  2. Education
  3. Health
  4. Consumer Goods and Automobiles
  5. Communication/ Broadcasting/ Entertainment/ IT,
  6. Tourism and leisure
  7. Sports,
  8. Religion (Christianity, Islam, others)
    NCC directed the mobile network operators to provide the needed guidelines to enable their subscribers to subscribe to any service.
    Furthermore, highlighted that a when a customer SMS “STOP” to 2442 it should be a FULL DND and the subscriber should not receive any unsolicited message from the mobile network operators.

HOW TO ACTIVATE DND

how to deactivate
how to deactivate
TYPES OF DND

1.FULL DND SERVICE. This is when a mobile subscriber decides he or she does not want to receive any SMS service from any telecom service provider. To activate full DND text “STOP’ to 2442 to activate the full DND service.

2. THE PARTIAL DND SERVICE. This is when a mobile subscriber decides he or she wants to get a specific type of promotional or commercial communication. The individual will be selected and send a corresponding digit to 2442 to implement partial DND service.

Below are the various options for partial DND;

Text 1 to 2442 to receive Banking/Insurance/Financial Products

Text 2 to 2442 to receive Real Estate

Text 3 to 2442 to receive Education

Text 3 to 2442 to receive Education

Text 4 to 2442 to receive Health

Text 5 to 2442 to receive Consumer Goods and Automobiles

Text 6 to 2442 to receive Communication, Broadcasting/Entertainment/IT

Text 7 to 2442 to receive Tourism and Leisure

Text 8 to 2442 to receive Sport

Text 9 to 2442 to receive Religion

Text 10 to 2442 to receive information on new products/services from the Service Provider

Text 11 to 2442 to receive News Alerts.

HOW TO CHECK YOUR DND STATUS

If you want to check your status DND, simply send “STATUS” to 2442.
When you are not sure or need help, send HELP to 2442

HOW TO DEACTIVATE DND

When a subscriber wants to deactivate DND so that they can be received all the SMS messages. He or she will send ‘ALLOW” to 2442

PENALTY FOR DND VIOLATION

NCC is very strict with DND issues. They will allocate a fine of N500, 000 to any telecom network provider that goes against the Do-Not-Disturb (DND) instruction. They communicated this using various channels.

BENEFITS  OF DND

DND blocks unsolicited messages sent by those who illegally market fake products via telecommunication, those marketers could sometimes be fraudsters. Fraudsters send bulk messages to people because it is the easiest way to convey messages about their fake products or services. Therefore, the more awareness they create, the more people they dupe. With DND, their messages do not get to people, which decreases the number of people they dupe. People send unsolicited messages and the only way we can ignore those messages is by staying on DND, the Nigeria Communication Commission had to take up DND because of the loads of complaints they have been receiving from customers concerning unsolicited messages they receive.

HOW TO REMOVE YOUR NUMBER FROM DND
how to remove your number from DND
how to remove your number

As earlier stated, DND was put in place due to complaints from customers and this is to protect them and secure their privacy but it is an option if one seeks to opt out, what has been activated can be deactivated and there are codes available for deactivation from DND. Here are the details for DND services from the mobile network operators.

MTN DND: Click here

AIRTEL DND: For Airtel users, Text ALLOW to 2442. For more details  Click here

GLO DND: For Glo users, Text CANCEL to 2442. For more details Click here

9MOBILE DND: Click here

HOW TO SEND BULK SMS TO DND NUMBERS
how to send bulk SMS to DND numbers
how to send bulk SMS to DND numbers

There are two different routes available when one intends to send bulk SMS;

  1. The Transactional Route
  2. The Promotional Route

The transactional route is the traditional route.  In order to send bulk SMS to DND numbers using the transactional route, you need to deactivate said numbers from DND with the codes given above. It takes 24 hours for a line to be opted out of DND, sometimes; it takes more. After the numbers have been deactivated from DND, you can now send your messages freely to those numbers.

The Promotional route is rarely used; companies registered under the Corporate Affairs Commission, for example, banks, use it. To use this route, you are to submit your CAC documents, sender ID you intend to use and your message content to the platform you are patronizing, this process will enable you to send messages to numbers both on DND and those not on DND without opting them out.

We hope you find this helps.

Bulk SMS marketing remains one of the most effective ways to promote your business. We have success stories of the business that have made outstanding results from using or bulk SMS marketing strategies. As a bulk SMS Company, it is our delight to help you achieve your bulk SMS messaging goals.

Do not hesitate to contact us if you have any questions.

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