What is bulk SMS messaging?

What is bulk SMS messaging?

Bulk SMS messaging is the broadcasting of large quantities of SMS messages for delivery to mobile phone. Bulk SMS is used by banks, schools, retail stores, religious organizations, political parties and individual for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk messaging is usually for alerts, reminders, marketing but also for information and communication between both staff and customers.
It is also for the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.

How does bulk SMS messaging work?

All bulk SMS messages are sent via web applications (e.g. 141sms.com) connected to the internet. The web applications are connected to the Mobile network operators (e.g. MTN Nigeria, 9mobile Nigeria) through the SMS Gateway providers.
Therefore, when you send bulk SMS using web applications (e.g. 141sms.com), the messages and mobile number are submitted first to the SMS Gateway providers who are connected to the Mobile Network Operators (e.g. MTN Nigeria, 9mobile Nigeria) and the Mobile network operators broadcasts them accordingly to their customers.